Introduction

Escape Magazine aims high, seeking to be Asia’s most distinctive and informative English language, travel and lifestyle magazine. Meeting the interests and leading the curiosity of a new breed of traveler and explorer of different vibes and experiences Escape takes you on wonderful journeys to exotic international and Asian destinations and cultures.

By finding unique, offbeat and even quirky places to see and things to do and deftly combining the fashion and entertainment worlds, international culture and contemporary lifestyle we inspire the reader to try new experiences in comfort and style.

Escape targets young to middle-aged, local and expatriate professionals who yearn for a vacation with a difference and don’t find travel ideas and inspiration from the usual utilitarian, how-toget- there travel magazines crowded with stock, promotional articles and photos of hotels, resorts and beaches. We’re serving readers who naturally travel comfortably, but who are sophisticated and receptive to going out of the way to absorb the local scene- from the coolest private art galleries in Paris to a day hike in the mountains of Peru and through the funkier streets of San Francisco.

Escape's travel experience is an artful and bold blend of fashion and cultural experimentation driven by a sense of adventure for something a little outof the ordinary. International sensibilities mixed with urbane tastes around Asia. Escape redefines travel as a state of mind.

Brought To You By Spotting Media

It’s all about a difference in attitude, demanding that your vacations should be more than an adventure, journeys that elevate your lifestyle and spirit.

 

Editorial Team and Stance–
Over The Hills And Far Away

Escape’s editorial coverage is run by an international team of experienced travel and lifestyle writers and photographers contributing articles and features from around the world. Local contributors will provide invaluable insight and personal flavour
at every destination. Readers will be taken on fresh, sometimes overlooked experiences by people who actually live at the destinations. Together, we’ll evoke an adventurous spirit daring to take the global traveler down new avenues. As such, it will cultivate an emerging breed of worldly Asian
traveler. Expect Escape to take risks and raise the intellectual and cool quotient on everything related to travel – features on exotic subcultures, outdoor markets and bohemian experiences; interviews with celebrities on the go; and kaleidoscope of cutting edge fashion and travel gadgets you never thought existed. Escape will feature exclusive photography evoking an eclectic, artistic approach to every shot.
You’ll be amazed and wonder how Escape blends fashion, innovation, culture and lifestyle.

Escape will quickly stand out from the sea of Asian travel magazines because it inspires readers taking
them far beyond Asia and the usual fare.

Escape's Editorial Coverage

•		Travel features and related news
	*	International lifestyle and culture
	*	Traveling in style and comfort
	*	Living, dining and entertaining with panache while traveling
•		Celebrity travel interviews
•		Fun and vibrant activities on vacation
•		Cool and affordable travel packages for singles, couples and families
•		Shopping and sightseeing in unique districts and stores
•		“Green” vacations

Target Readership

Escape serves a reader segment that’s well educated and upwardly mobile possessing the discretionary income to seek high quality vacations.

 

They are generally:
•	Aged 20 to 50 years almost evenly split between males and females
•	Affluent young and middle aged professionals with an average monthly income of about HKD 39,000
•	Professionals working in banking, law, sales & marketing and media
•	Overseas Chinese, expatriates and local Chinese
•	Tertiary educated and open minded to new experiences
•	Possessing previous travel experience and exposure to foreign culture

The Competition

The market for Asian based travel magazines is competitive and fragmented in both English and Chinese markets. Most of them are either too focused on specific activities or utilitarian in their approach to travel. Travel is more than a promotional exercise on how to get to a place and where to stay. Escape features an alternative view to traveling with features and photography describing funky, groovy and cool things to do and see around the world. Unlike competitors that employ used stock photos trapped in the tourist viewpoint, Escape will predominantly feature original photos and articles. No other travel magazine offers this kind of journey.

Advertising

Escape advocates cool and sophisticated living with a flare for original ideas and experiences. As such, we expect that leading fashion and lifestyle brands will seek to reach this group of affluent, yet liberal readers. Please contact us for further information on advertising rates.

Distribution And Publishing

Escape’s impressive circulation base and distribution points will ensure that your message effectively reaches your targeted demographic. Escape will mainly be distributed in Hong Kong, Singapore and Sydney.
Distribution points will include major local and international retail outlets and media outlets about town. In particular high traffic locations and points of travel, lodging and travel related activities will carry Escape.
Complimentary copies of each issue of Escape will also be given away in select locations thus increasing market penetration and exposure for advertisers.

Initial Publishing Data

Frequency: Bi-monthly

Approximate number of pages: 180 – 210 pages

Number of copies published: 38,000 copies

Readership audience: 190,000

Retail price: HKD50 USD6.50

Escape Into All Major Outlets

38,000 copies are printed of each issue. Look at a sample of exactly where Escape will soon be read.

•	Leading restaurants and bars – in high traffic entertainment districts like Lan Kwai Fong, Wan Chai, Causeway Bay & Tsim Sha Tsui.Establishments such as Isola, Harlen’s, Aqua, Finds, Va Bene, Baci, California, Pizza Express, Tokio Joe, Kyoto Joe, Post '97, Quarter Deck, La Comida, Café des Artistes, Drop, C Bar, Lux, D Diamonds, Twentyonetwentyone Bar, Thai Lemongrass, Q, Indochine 1929, Jimmy’s Kitchen, L16 among others.
•	Trendy coffee shops – including   Café O, Eden Coffee, L16 Café, Kosmo Café & bakery outlets.
•	Exclusive private clubs – China Club, Foreign Correspondents’ Club, Hong Kong Football Club, HK Golf Club, The Fringe Club, The Yatch Club, Clearwater Bay Golf & Country Club among others.
•	Boutique service apartments - Ovolo, Ice House Apartments, Shama, New World Apartments and 338 Apartments.

 

•	International hotels – Available in the suites, lounges, business centres, restaurants and bars of the Four Seasons, Intercontinental Hotel, Shangri-La Hotel, Grand Hyatt, Ritz Carlton, Excelsior, Metropolis Hotel, Conrad, JW Marriott, Mandarin Oriental, Peninsula, Hotel LKF, Gold Coast, Marco Polo, Eaton, among others.
•	Airline executive lounges and upper and business class sections – on these airlines departing from Hong Kong: Virgin Atlantic, Cathay Pacific Airlines, Luftansa, Korean Airlines, Thai Airways, Singapore Airlines, United Airlines, Qatar Airways among others.
•	Part of all inflight magazine selections for Cathay Pacific Airways in business and first class sections.
•	Major book retailers – including DYMOCKS, Page One, Replay, Nobletime, Joint Publishing,Commercial Press, Swindon Book and Metro Books.
•	Convenience Stores – 7-Eleven and Circle K.
•	Major supermarkets – Park’n’Shop and Wellcome.
•	And in hundreds of newsstands in Hong Kong Island, Happy Valley, Kowloon, Dicovery Bay and New Territories.

 

for a copy of our overview to download please go here